Hi! I’m Kelly.

I’m a Senior Graphic Designer & Creative Strategist with 12+ years of experience across Sydney, London and New York.

I love the space where design and strategy come together.

From spotting shifts in culture and consumer behaviour to turning insights into ideas — and ideas into bold creative work across brand, campaigns, digital and print.

Turning ideas into bold,
engaging creative work.

Brand Identity · Art Direction · Campaigns · Digital & Print · Brand Systems · Retail & POS · Illustration · Presentations · Creative Rollouts · Adobe · Figma

Coca-Cola · Editorial Design

FuturePossible · Art Direction

The Sound · Brand Systems

TK Maxx · Campaigns

Samsung Ads · Data Visualisation

Cheesecake Shop · Retouching

VIEW DESIGN PORTFOLIO →

Turning observations into insights,
ideas and opportunities.

Creative & Brand Strategy · Consumer Insights · Cultural Trends · Foresight · Innovation · Workshop Facilitation · AI-Assisted Workflows

John Lewis London

Return of “third place”

White Claw x TOMBOGO

Hulah

The Sopranos x TikTok

Corona Cero

EXPLORE MY THINKING →

Working across 3 creative markets has shaped how I think, collaborate and bring ideas to life - bringing together creative thinking, collaboration, and a global perspective.

ONE CREATIVE CAREER

across 3 cities.

*Sydney*

🇦🇺 Freelance Creative Design Consultant
(2024-2026)
Elevencom Advertising,
SBM Marketing Communications,
Elastic Advertising,
The Idea Shed

*London*

🇬🇧 **Samsung Ads (2024 - Freelance)**
🇬🇧 **The Mighty Shed (2021 - 2024)**
Senior Associate Creative Partner
(Lead Visual Designer & Creative Strategist)
Associate Creative Partner
(Senior Visual Designer & Creative Strategist)
Senior Creative Communications Designer
**🇬🇧 BAMM (2018 - 2020)**
Lead Designer

*New York*

**🇺🇸 The Sound (2014 - 2018)**
Design Manager (Global)
Designer

CLIENTS

across industries

& global brands.

Coca-Cola · Samsung Ads · TK Maxx · Google ·
Meta · Apple · L’Oréal · Cheesecake Shop

Also including: Heineken · IKEA · Domino’s · Mercedes-Benz · Sephora · Pinterest · HSBC · McDonald's · YouTube · Grey Goose · Lululemon · Netflix · Diageo · Squarespace · Tinder (Match Group) · Officeworks · Chanel · Johnson & Johnson · Harley-Davidson · Uber · ITV · NBC · Lloyds Banking Group + more

Say Hello↗

🇦🇺 Based in Sydney, Australia
Open to senior creative opportunities, collaborations and select freelance projects.