Turning ideas into bold, engaging creative work.
Bringing ideas to life through thoughtful design across brands, campaigns, digital and print.
Brand Identity · Art Direction · Campaigns · Digital & Print · Brand Systems · Retail & POS · Illustration · Presentations · Creative Rollouts · Adobe Creative Suite · Figma
🇦🇺 TK Maxx Australia · SBM Marketing, Sydney
🇬🇧 Coca-Cola · BAMM, London
🇺🇸 The Sound · New York
🇦🇺 The Cheesecake Shop · Elevencom, Sydney
🇬🇧 Samsung Ads · Freelance, London
🇬🇧 FuturePossible · The Mighty Shed, London
🇦🇺 TK Maxx Australia · SBM Marketing, Sydney 🇬🇧 Coca-Cola · BAMM, London 🇺🇸 The Sound · New York 🇦🇺 The Cheesecake Shop · Elevencom, Sydney 🇬🇧 Samsung Ads · Freelance, London 🇬🇧 FuturePossible · The Mighty Shed, London
Coca-Cola
Seniors are vibrant, curious and influential.
The design needed to reflect their energy, diversity and potential - not age.
Transforming global research on older consumers into an engaging editorial publication that challenged traditional stereotypes.
🇬🇧 Agency: BAMM (London) - Lead Designer
Art Direction · Experience Design · Editorial Design · Client & Supplier Liaison
Impact: Brought the concept into a physical brand experience, producing the final piece for Coca-Cola’s global marketing teams and an international meeting in Monaco, where it served as a central visual touchpoint.
FuturePossible
Building a visual world for the future —
turning emerging cultural and consumer foresights into a distinctive creative identity.
Creating eight hero visual assets for Future Possible, The Mighty Shed’s innovation foresights platform. The imagery established the visual direction for the brand and inspired how the Future Codes were brought to life across the digital experience.
🇬🇧 Agency: The Mighty Shed (London) - Senior Associate Creative Partner
Creative Direction · Art Direction · AI-Assisted Image Making · Visual Identity · Digital Design · Visual Storytelling
Impact: Established the core visual language for Future Possible, with the assets informing the platform’s wider brand identity and extending across web, motion and social applications.
The Sound
Creating a global brand system that brought
consistency to how The Sound communicated across teams, markets and touchpoints.
Evolving The Sound’s visual guidelines into a practical toolkit for creating consistent, recognisable communications across digital and print.
🇺🇸 Agency: The Sound (New York) — Lead Graphic Designer
Brand Guidelines · Visual Identity · Brand Systems · Art Direction · Digital & Print
Impact: Created an updated brand guideline used by internal teams and freelance designers, bringing together clear standards for logo usage, typography, imagery and communications.
TK Maxx
Bringing an Australian national campaign to life across 100+ assets, formats and customer touchpoints.
Translating TK Maxx’s campaign creative into a cohesive suite of print, digital, social and in-store executions for the Australian market — adapting layouts and creative across formats while protecting the energy and consistency of the original campaign.
🇦🇺 Agency: SBM Marketing (Sydney) - Freelance Lead Graphic Designer and Artworker
Asset Rollout · Campaign Adaptation · Digital & Print Artworking · Resizing & Reformatting · Production Design
Impact: Delivered 100+ production-ready assets for nationwide rollout, maintaining a strong and consistent campaign presence across multiple formats and customer touchpoints.
Samsung Ads
Turning complex advertising insights into clear,
engaging visual storytelling for both executive and external audiences.
Redesigning a strategic report, creating a stronger visual identity, and transforming dense information into a polished, accessible communications piece.
🇬🇧 Freelance (London) - Lead Graphic Designer
Data Visualisation · Visual Storytelling · Information Design · Direct Client Liaison
Impact: Adopted for Samsung Ads board meetings and published as a downloadable report for its wider online audience.
Cheesecake Shop
Transforming hundreds of raw product photographs into polished, appetising imagery for a major digital brand refresh.
Retouching 250+ cake images for The Cheesecake Shop’s new website, creating a consistent visual treatment across the full product range while maintaining the warmth and handcrafted quality of the brand.
🇦🇺 Agency: Elevencom Advertising (Sydney) - Freelance Lead Retoucher & Graphic Designer
Product Retouching · Image Editing · Colour Correction · Lighting & Texture Enhancement · Digital Asset Production
Impact: Delivered 250+ production-ready product images used across The Cheesecake Shop’s new website and social channels, creating a more consistent and polished digital presence.
