12+ years of
experience
spanning design,
strategy and
global brands
across three
creative cities:
Sydney,
London
and New York.
Coca-Cola
Seniors are vibrant, curious and influential.
The design needed to reflect their energy, diversity and potential - not age.
Transforming global research on older consumers into an engaging editorial publication that challenged traditional stereotypes.
Agency: BAMM (London) - Lead Designer
Art Direction · Editorial Design · Client & Print Liaison
Impact: Distributed to Coca-Cola's internal marketing and brand teams globally and used as a focal point at an international meeting in Monaco.
Brand Identity
& Art Direction
Building a visual world for the future —
turning emerging cultural and consumer foresights into a distinctive creative identity.
Creating eight hero visual assets for Future Possible, The Mighty Shed’s innovation foresights platform. The imagery established the visual direction for the brand and inspired how the Future Codes were brought to life across the digital experience.
Agency: The Mighty Shed (London) - Senior Associate Creative Partner
Creative Direction · Art Direction · AI-Assisted Image Making · Visual Identity · Digital Design · Visual Storytelling
Impact: Established the core visual language for Future Possible, with the assets informing the platform’s wider brand identity and extending across web, motion and social applications.
TK Maxx
Bringing an Australian national campaign to life across 100+ assets, formats and customer touchpoints.
Translating TK Maxx’s campaign creative into a cohesive suite of print, digital, social and in-store executions for the Australian market — adapting layouts and creative across formats while protecting the energy and consistency of the original campaign.
Agency: SBM Marketing - Freelance Lead Graphic Designer and Artworker
Asset Rollout · Campaign Adaptation · Digital & Print Artworking · Resizing & Reformatting · Production Design
Impact: Delivered 100+ production-ready assets for nationwide rollout, maintaining a strong and consistent campaign presence across multiple formats and customer touchpoints.
Samsung Ads
Turning complex advertising insights into clear,
engaging visual storytelling for both executive and external audiences.
Redesigning a strategic report, creating a stronger visual identity, and transforming dense information into a polished, accessible communications piece.
Freelance - Lead Graphic Designer
Art Direction · Visual Storytelling · Information Design · Direct Client Liaison
Impact: Adopted for Samsung Ads board meetings and published as a downloadable report for its wider online audience.
Cheesecake Shop
Transforming hundreds of raw product photographs into polished,
appetising imagery for a major digital brand refresh.
Retouching 250+ cake images for The Cheesecake Shop’s new website, creating a consistent visual treatment across the full product range while maintaining the warmth and handcrafted quality of the brand.
Agency: Elevencom Advertising- Freelance Lead Retoucher & Graphic Designer
Product Retouching · Image Editing · Colour Correction · Lighting & Texture Enhancement · Digital Asset Production
Impact: Delivered 250+ production-ready product images used across The Cheesecake Shop’s new website and social channels, creating a more consistent and polished digital presence.
Nails on a Keyboard
Building a bold digital identity with plenty of personality for an NYC writer and creative.
Creating a distinctive brand identity and responsive website that brings together editorial personality, custom illustration and digital design.
Freelance — Lead Graphic Designer
Brand Identity · Digital Design · Illustration · Web Design · Direct Client Liaison
Impact: Created a cohesive visual identity and online home for the client's writing, branded content, social strategy and published work.
